Throwback Tuesday - Martin Wiles

Uniquely Constructed Treasure

Alfred ambled along the beaches of Curacao Island and was distressed by the numerous bottles littering the beach and the meager living conditions of the island’s lower class. With no economic means to return them from whence they came, the island’s inhabitants allowed the bottles to rest where they were tossed.  

Alfred’s distress led to action. He asked a Dutch architect to design “a brick that holds beer,” and the Heineken WOBO (World Bottle) was born. Bottles were laid horizontally and interlocked, then secured by mortar and a silicon additive. Around 1,000 bottles were required to build a 10 ft. by 10 ft. shack. Only two of the structures still exist, and they are located on the Heineken estate in Noordwijk near Amsterdam. But Alfred’s dream brought treasure from trash. Read more...

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